How Visitors Scan Your Website

The way you view a website and read its content is not the same as if you were reading a book or a newspaper? The reason for this difference is that people scan websites instead of reading every single word. There have been a number of studies conducted to determine the various patterns people use…

Five Reasons Why Websites Still Matter

You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined. Only 22 per cent of those of us online in the U.S. visit a branded social networking…