How To Handle Negative Online Reviews Of Your Business

As an entrepreneur or merchant, you should become a vigilant watchdog about what’s being written or said about your brand or product online. Reviews show up in a number of places in google search, as well as in comments or full-on posts on blogs and social media utilities. These reviews offer word-of-mouth advertising, and consumers…

How To Do An SEO Audit Of Your Website

Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from…

How Not To Be A Spammer When Marketing Your Business

Email is the single most effective marketing tool for many businesses — and being blocked as an email spammer can be their biggest headache. It’s getting more difficult to get into inboxes, as the battle between spammers and Internet service providers rages on. Nearly one in four commercial emails doesn’t make it to the inbox…

The Basics Of Domain Names For Your Business

To stay competitive businesses have to have an online presence. But if you aren’t web savvy, navigating all the ins and outs of creating a website can be confusing. How do you choose a domain name? What must you do to maintain it? And what happens if your domain name expires? 1. Choose a registrar…

5 Things That Belong On The Front Page Of Your Website

If you operate a website, you’re no doubt familiar with search engine optimization. Now, add “social optimization” to your to-do list. A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. But what does social optimization mean exactly? Is it simply a matter of adding social sharing…